Bringing together brand strategy, messaging, design and digital delivery

We have worked with MediServices to develop a clearer marketing strategy across its healthcare services, translating complex clinical offers into messaging that works for commissioners, clinicians and patients.

Our support has included strategic positioning, customer profiling, service messaging, brand development, website planning and the creation of digital and printed marketing materials.

For MediHer, its women’s health service, we brought the brand, messaging and website experience together to create a clearer and more consistent proposition for patients and healthcare partners.

Support included:

• Marketing and brand strategy

• Audience and stakeholder insight

• Positioning and messaging

• Brand identity and design

• Website strategy and content

• Marketing assets and launch support

Providing experienced marketing leadership during maternity cover

Ormerod Rutter needed experienced marketing leadership to maintain momentum and support the team during a period of maternity leave.

We worked as an extension of the business, providing continuity, direction and practical support across its marketing activity. This meant the existing team had someone to turn to, priorities continued to move forward and senior leaders retained clear oversight of the work.

Support included:

• Fractional marketing leadership

• Team direction and support

• Marketing planning and prioritisation

• Coordination of activity and suppliers

• Reporting and senior stakeholder communication

Connecting customer messaging, website design and technology

We supported GJS Dillon in strengthening its digital presence by bringing together messaging, web design and the technology behind the customer experience.

Rather than treating the website as a standalone design project, we considered what different audiences needed to understand, how they would move through the site and how the technology could support both the customer journey and the wider business.

Support included:

• Audience and customer journey development

• Website messaging

• Website design and development

• Technology integration

• Coordination between strategic, creative and technical specialists